THE IMPACT OF SOCIAL NETWORKS ON THE LIFE of RA CITIZENS AND ECONOMIC DECISIONS

Abstract

In recent years, the use of social networks has become widespread in Armenia. In 2021, 2․02 million people use the Internet in the Republic of Armenia (68․2% of the population). In Armenia, 1.8 million people are active users of social networks (60.7% of the population). To find out for what purposes, how often Armenians use social networks, what impact they have on people's lives and economic decisions, a sociological survey was conducted using the Internet in the article. According to the survey results, social networks play a significant role in people's lives. Many people spend several hours a day on social media to chat with friends, get information, or for work or other purposes. Most users use social media over the phone and, according to the majority, social media both helps and bothers them. Half of the participants considered their dependence on social networks average, and 66% noted that if they wanted to, they could delete their accounts from social networks forever. According to the survey results, the Customer Satisfaction Score of participants with social networks was only 56%, and the Net Promoter Score was (-42)%. Despite the advantages of social networks, they have many disadvantages, so people are both "happy" and "unhappy" with social networks. To conclude, one should take into account the safety rules on social networks, work on time management in terms oftime spent on social networks, and try to use only the positive aspects of them.